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If you live in the Comunitat Valenciana or have ever visited us, you will have heard the famous expression A FER LA MÀ! Do you know what it means? It is a key phrase in Valencia, Alicante and Castellón, very useful for many occasions. There are few things that unite the entire Comunitat Valenciana and the expression A FER LA MÀ is one of them.
If you say it with anger it could be a kind of "f*** off". But many times it is said in a more festive way and is equivalent to "hakuna matata" or "carpe diem". It is also used when a site is far away. If something is a fer la mà, it means that it is far far away. A fer la mà is where we send those of us who don't want to have around more time. And it also serves to settle discussions and make final decisions.
This t-shirt was the first that existed with this expression. It is a design of our own that we made in 2009, even before opening Gnomo in Valencia, and that has proven to be as timeless as the phrase it wears. The t-shirt has become an icon of Valencian design, appearing, for example, in the news of the closure of regional television Channel 9 in 2013. And the exclamation A FER LA MÀ is claiming more and more as part of the identity of La Terreta.
The design is a nod to the famous poster of the Russian avant-garde photographer Aleksandr Rodchenko in which avant-garde filmmaker Lilia Brik screaming really loud.
Designed by Gnomo but not A FER LA MÀ but right here, in the Valencian Country.
